Side Post: Final Logo & UC New Venture Championship

 Hello all. We have been making great progress at Junietta, and this side blog post will go into detail about a few developments. Recently I presented my findings and progress to the DFX 452 class and offered the chance for the class to give input on our two final logo contenders, seen below.

 The class overall preferred the left logo, which is more in-tune with our project goals and company values. It is representative of the layers of music, akin to the earth's core, and how humans are connected to our planet through culture. We decided to further refine this logo and change the "warp effect," which leads us to our finalized logo that will be used in company advertising, style guides, branding, and production.

This new and refined orb logo, seen at the top of this post, is our pride and joy. We have spent countless hours refining, testing, and iterating on the logo project, and we are truly happy with the final outcome.

For the next news in this side blog, we were suggested by the facilitators of the UC Startup Weekend 2024, in which we had won some of the prize funding, to apply for the UC New Venture Championship (NVC) event taking place in April. I am happy to say that we were accepted! The NVC offers prize funding from a cash pool of $20,000, and we believe we have a great chance at this opportunity. Not only that, this will be a fantastic event to connect and network with others.

I will be detailing our progress throughout this event as well as the original plan and deliverables for the DFX 452 course, and look forward to detailing more of this exciting progress.

Our first branding use of this new logo will be through our NVP Pitch Deck, as well as through selling buttons, stickers, and other "swag" merchandise through RedBubble, where we earn a small profit from each item sold. When the website is fully operational, I will be glad to share a link to this if you are interested in any Junietta Merchandise (RedBubble examples shown below).

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